We think Rally is the best coffee shop in South Philadelphia. Serving the creative minds and souls of the Bella Vista, Italian Market, Passyunk Square and Washington Square neighborhoods
 

Rally is a Brand Strategy & Creative agency... but we do things a bit differently.

Our Approach  |  Who we Are  |  What we do  |  Case studies

 
 
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We do things the Rally way. We are a nimble deconstructed agency that works with a pool of trusted collaborators to form custom teams tailored to the needs of your brand. Our end-to-end capabilities take your idea from strategy to execution & range from day-long consultations to lifelong client partnerships. You won't find us sitting in cubicles. We work out of a neighborhood coffee shop that we operate — a testing ground for brands & ideas.

 
 
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Our Approach

The Rally Way

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It all starts with relationships. Rally’s Relationship Branding approach views every touchpoint as a unique experience with the potential to create connections between brands and individuals, establish credibility, and maintain a level of consistency across the brand’s lifecycle that protects those relationships.

 
 
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Consistency

A brand must innovate and evolve to grow, but must always remain true to its shared values. As new brand-consumer relationships are developed and the brand ecosystem expands, RALLY ensures the brand never loses its authenticity, strays from its message, or alienates its core consumers.

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Credibility

Brand loyalty is built one interaction at a time. From the strategic brand plan, RALLY develops authentic brand actions across multi-channel touchpoints to bring those values to the consumer in unexpected and genuine ways.

 

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Connection

A brand’s potential lives and dies with its ability to relate to its consumers on an emotional level. RALLY uses consumer research and insight to uncover the shared values a brand has in common with its consumer and build a strategic brand plan based on bringing those values to life.

 
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Who We Are

The Rally Model

By design, Rally is a deconstructed agency. Unlike other agencies, we do not have full time employees, but rather a network of industry experts across various disciplines of the marketing and design mix. We build a customized team tailored to the needs of each project.

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Advantages of a Deconstructed Agency


 
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1. Efficiency

 A hyper-tuned team of experts can tackle your needs without the restraints of large agency process and workflow inefficiencies. 

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2. Expertise

All team members are seasoned professionals with a long roster of experience. 

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3. Dedication

Team members work on a client’s business by choice rather than by assignment, as is common in a traditional agency model.

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4. Savings

Typical agency overhead costs are non-existent and, therefore, not passed on to the client.

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5. Agility

Our model means we’re nimble and easily adaptable to changes throughout the project.

 
 
 
 

Capabilities

What We Do

 

Insight + Strategy

Impactful marketing begins with sound brand planning. We research your brand, audience, and competition to uncover insights that inform the brand's strategic drivers

Research

Brand Strategy & Planning

Focus Group Moderation

Brand Identity + Creative Development

Rally develops brands from the ground up or reinvigorates brands in need of a refresh. One size doesn't fit all. Whether you need a simple logo update or a complete brand identity, we're happy to help. 

Logo & Identity

Marketing Collateral Development

Website Design & Development

Brand Execution + Activation

Big ideas don't mean much if you can't bring them to life. Our expertise lies in both traditional advertising as well as non-traditional advertising as well as non-traditional, such as key influencer strategies, partnerships, and events. Rally will define, source, and manage the best opportunities to build your brand and meet your goals.

Integrated Brand Campaigns

Community Management & Content

Development

Strategic Partnerships & Event Activation


 
 

How We Work

 

Consultations

Rally works as an on-site extension of your internal team to run brainstorming sessions, workshops, audit current marketing plans, or simply provide general marketing advice.  

 

Project Based

Whether you need a new logo or assistance putting together a marketing plan or social media strategy, we can assemble the right team to handle any of your brands needs.

 

Retainer

 

Your very own team of strategic and brand professionals oversees and manages your brand’s marketing efforts. From design to execution, Rally has you covered.
 

 
 
 
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Case Studies

Our Clients

Our clients are as diverse as our approach. Here are just a few of the brands we partner with.

 
 
 
 
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Spruce Street Commons

Brand Strategy + Identity
Marketing Plan Development
Brand Execution + Development

The challenge

Shortly after Spruce Street Real Estate company took ownership and management of the historic apartment building the Touraine and the Annex at the Touraine in Philadelphia, they looked to Rally to help with the relaunch and rebrand. 

The Solution

We saw an opportunity for them to reinvent the company as a lifestyle brand versus a real estate and property development company; thus Spruce Street Commons. Rally has been the agency of record for the last 3 years overseeing and managing all aspects of the company’s marketing.

 
 
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Society Hill Reproductive Medicine


Brand Strategy + Identity
Marketing Plan Development

The challenge

SHRM, one of the leading fertility specialists in Philadelphia approached Rally to help them with their overall brand strategy.

The Solution

What started as a workshop to help figure out what the company’s strengths, weaknesses, opportunities and threats were quickly became an extended project consisting of an overall brand strategy.  This included audience profiles, competitive audit and analysis, and a new overall design aesthetic.

 
 
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International House

Brand Identity
 

The challenge

International House Cinema program is one of the most reputable for moving image art, independent/repertory cinema, and humanities programming – a unique and valuable community resource that can’t be found anywhere else in Philadelphia.

The Solution

In conjunction with Moxy PR, we were honored to help them name and brand the institutions’ revered film program. Lightbox Film Center was launched Spring 2017.